Influencer Marketing: When and Why Does Ad Disclosure Matter?

Petrova, Alisa; Kähr, Andrea; Malär, Lucia Andrea; Stucki, Nadine (29 May 2018). Influencer Marketing: When and Why Does Ad Disclosure Matter? (Unpublished). In: EMAC. Glasgow. 29.05.-01.06.2018.

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Petrova, Alisa; Kähr, Andrea and Malär, Lucia Andrea

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Andrea Kähr

Date Deposited:

10 Aug 2018 13:27

Last Modified:

10 Aug 2018 13:27

URI:

https://boris.unibe.ch/id/eprint/119212

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