The DNA of winning ideas : a network perspective of success in new product development.

Kakatkar, C.; de Groote, Julia Katharina; Fueller, J.; Spann, M. (9 July 2018). The DNA of winning ideas : a network perspective of success in new product development. Academy of Management Proceedings, 2018(1), p. 11047. San Diego, Calif.: Academy of Management 10.5465/AMBPP.2018.11047abstract

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The extant literature suggests that the composition of the idea itself may play an important role in explaining its success. However, there is a relative paucity of innovation and marketing research further investigating the nature of the idea. We address this gap with two main contributions. First, we develop a configurational theory about the idea itself (i.e., the “idea DNA”), which suggests that an idea’s compositional features and their configuration may be strong predictors of success. Second, we develop a new network-based methodology that aims to extract the DNA of successful ideas, thereby providing an opportunity to identify further promising ideas in a given domain. We validate this methodology using a dataset from an idea competition in the consumer goods sector. The evidence suggests that an idea’s features and meta- features derived from network analysis can be strong predictors of success.

Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Organization and Human Resource Management > Human Resource Management
UniBE Contributor:	de Groote, Julia Katharina
Subjects:	300 Social sciences, sociology & anthropology > 330 Economics 600 Technology > 650 Management & public relations
ISSN:	0065-0668
Publisher:	Academy of Management
Language:	English
Submitter:	Adrian Ruchti
Date Deposited:	09 May 2019 11:42
Last Modified:	05 Dec 2022 15:28
Publisher DOI:	10.5465/AMBPP.2018.11047abstract
URI:	https://boris.unibe.ch/id/eprint/129647