Implementing an intended brand personality: a dyadic perspective

Malär, Lucia; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (2012). Implementing an intended brand personality: a dyadic perspective. Journal of the Academy of Marketing Science, 40(5), pp. 728-744. New York, N.Y.: Springer US; http://www.springer-ny.com 10.1007/s11747-011-0251-8

[img]
Preview
Text
11747_2011_Article_251.pdf - Published Version
Available under License Publisher holds Copyright.

Download (372kB) | Preview

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Malär, Lucia; Nyffenegger, Bettina and Krohmer, Harley

Subjects:

600 Technology > 650 Management & public relations

ISSN:

0092-0703

Publisher:

Springer US; http://www.springer-ny.com

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:34

Last Modified:

22 Oct 2019 17:03

Publisher DOI:

10.1007/s11747-011-0251-8

Web of Science ID:

000306797400007

BORIS DOI:

10.7892/boris.13678

URI:

https://boris.unibe.ch/id/eprint/13678 (FactScience: 220274)

Actions (login required)

Edit item Edit item
Provide Feedback