Malär, Lucia; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (2012). Implementing an intended brand personality: a dyadic perspective. Journal of the Academy of Marketing Science, 40(5), pp. 728-744. New York, N.Y.: Springer 10.1007/s11747-011-0251-8
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Item Type: |
Journal Article (Original Article) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Malär, Lucia Andrea, Nyffenegger, Bettina, Krohmer, Harley |
Subjects: |
600 Technology > 650 Management & public relations |
ISSN: |
0092-0703 |
Publisher: |
Springer |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 14:34 |
Last Modified: |
27 Apr 2023 15:45 |
Publisher DOI: |
10.1007/s11747-011-0251-8 |
Web of Science ID: |
000306797400007 |
BORIS DOI: |
10.7892/boris.13678 |
URI: |
https://boris.unibe.ch/id/eprint/13678 (FactScience: 220274) |
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