Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies

Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2011). Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies. In: Proceedings of the 40th EMAC Conference, 24.-25.5.2011, Ljubljana, Slovenia. Brüssel: European Marketing Academy

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Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Blatter, David, Miller, Klaus, Krohmer, Harley
Subjects:	600 Technology > 650 Management & public relations
Publisher:	European Marketing Academy
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 14:34
Last Modified:	05 Dec 2022 14:10
URI:	https://boris.unibe.ch/id/eprint/13680 (FactScience: 220277)