Blatter, David

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2012

Blatter, David; Hofstetter, Reto; Krohmer, Harley; Miller, Klaus; Zhang, John (2012). Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods. In: Proceedings of the AMA Winter Educators' Conference 2012 23. Chicago: American Marketing Association AMA

2011

Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2011). Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies. In: Proceedings of the 40th EMAC Conference, 24.-25.5.2011, Ljubljana, Slovenia. Brüssel: European Marketing Academy

Blatter, David; Miller, Klaus (2011). Divide or Unite? Consumers' Evaluations of Partitioned and Allinclusive Pricing Strategies. In: Proceedings of the 2011 AMA Summer Marketing Educators' Conference, 5.-7.8.2011, San Francisco, USA. Chicago: American Marketing Association AMA

2010

Blatter, David; Hofstetter, Reto; Miller, Klaus (2010). Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements. In: Proceedings of the AMA Winter Educators' Conference 2010, 19.-22.2.2010, New Orleans, Louisiana/USA. Chicago: American Marketing Association AMA

2009

Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley (2009). Improving the direct estimation of demand by adjusting for incorrect price-statements. In: Proceedings of the 38th EMAC Annual Conference, 26.-29.5.2009, Nantes. Brüssel: European Marketing Academy

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