Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies

Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2011). Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies. In: Proceedings of the 40th EMAC Conference, 24.-25.5.2011, Ljubljana, Slovenia. Brüssel: European Marketing Academy

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Blatter, David; Miller, Klaus and Krohmer, Harley

Subjects:

600 Technology > 650 Management & public relations

Publisher:

European Marketing Academy

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:34

Last Modified:

16 Jul 2014 16:52

URI:

https://boris.unibe.ch/id/eprint/13680 (FactScience: 220277)

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