Divide or Unite? Consumers' Evaluations of Partitioned and Allinclusive Pricing Strategies

Blatter, David; Miller, Klaus (2011). Divide or Unite? Consumers' Evaluations of Partitioned and Allinclusive Pricing Strategies. In: Proceedings of the 2011 AMA Summer Marketing Educators' Conference, 5.-7.8.2011, San Francisco, USA. Chicago: American Marketing Association AMA

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Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Blatter, David, Miller, Klaus
Subjects:	600 Technology > 650 Management & public relations
Publisher:	American Marketing Association AMA
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 14:34
Last Modified:	05 Dec 2022 14:10
URI:	https://boris.unibe.ch/id/eprint/13681 (FactScience: 220278)