Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; Nagel, Felix; Hoyer, Wayne; Zhang, Z. John (2022). Succeeding in competitive arenas with arena-relevant marketing capabilities. European journal of marketing, 56(2), pp. 321-350. Emerald 10.1108/EJM-09-2019-0703
Full text not available from this repository.Item Type: |
Journal Article (Original Article) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing 08 Faculty of Science > Department of Mathematics and Statistics > Institute of Mathematical Statistics and Actuarial Science |
UniBE Contributor: |
Ehrensperger, Elena, Krohmer, Harley, Nagel, Felix |
Subjects: |
600 Technology > 650 Management & public relations 300 Social sciences, sociology & anthropology > 310 Statistics 300 Social sciences, sociology & anthropology > 330 Economics |
ISSN: |
0309-0566 |
Publisher: |
Emerald |
Language: |
English |
Submitter: |
Felix Nagel |
Date Deposited: |
24 Feb 2022 15:08 |
Last Modified: |
05 Dec 2022 16:07 |
Publisher DOI: |
10.1108/EJM-09-2019-0703 |
URI: |
https://boris.unibe.ch/id/eprint/165181 |
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