Improving the direct estimation of demand by adjusting for incorrect price-statements

Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley (2009). Improving the direct estimation of demand by adjusting for incorrect price-statements. In: Proceedings of the 38th EMAC Annual Conference, 26.-29.5.2009, Nantes. Brüssel: European Marketing Academy

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Blatter, David; Hofstetter, Reto; Miller, Klaus and Krohmer, Harley

Subjects:

600 Technology > 650 Management & public relations

Publisher:

European Marketing Academy

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:15

Last Modified:

18 Jul 2014 14:41

URI:

https://boris.unibe.ch/id/eprint/33133 (FactScience: 198509)

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