Measuring the Cult Status of Brands. Conceptual Considerations and Scale Development

Wittwer, Dimitri; Malär, Lucia; Nyffenegger, Bettina; Grohmann, Bianca; Krohmer, Harley (2012). Measuring the Cult Status of Brands. Conceptual Considerations and Scale Development. In: Proceedings of the 41th European Marketing Academy Conference EMAC. Lissabon. 22.-25.05.2012.

Item Type:

Conference or Workshop Item (Poster)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Wittwer, Dimitri; Malär, Lucia; Nyffenegger, Bettina and Krohmer, Harley

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Andrea Stettler

Date Deposited:

04 Apr 2014 17:03

Last Modified:

04 Apr 2014 17:03

URI:

https://boris.unibe.ch/id/eprint/50302

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