Wittwer, Dimitri; Malär, Lucia; Nyffenegger, Bettina; Grohmann, Bianca; Krohmer, Harley (2012). Measuring the Cult Status of Brands. Conceptual Considerations and Scale Development. In: Proceedings of the 41th European Marketing Academy Conference EMAC. Lissabon. 22.-25.05.2012.
Item Type: |
Conference or Workshop Item (Poster) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Wittwer, Dimitri, Malär, Lucia Andrea, Nyffenegger, Bettina, Krohmer, Harley |
Subjects: |
600 Technology > 650 Management & public relations |
Language: |
English |
Submitter: |
Andrea Stettler |
Date Deposited: |
04 Apr 2014 17:03 |
Last Modified: |
02 Mar 2023 23:24 |
URI: |
https://boris.unibe.ch/id/eprint/50302 |
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