Nazis by Kraut: A playful application of moral self-licensing

Messner, Claude; Brügger, Adrian (2015). Nazis by Kraut: A playful application of moral self-licensing. Psychology, 06(09), pp. 1144-1149. Scientific Research 10.4236/psych.2015.69112

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Doing something moral gives one a license to do something immoral. This form of moral compen-sation is called “moral self-licensing”. Interestingly, the moral behavior can take place in another domain than the subsequent immoral behavior. For example, buying eco-friendly products gives one a license to steal. This article is based on the idea that a healthy diet has a moral dimension. As a consequence, consuming a healthy product should give one a license for immoral behavior. This research supports this hypothesis on a playful study. This study shows that drinking sauerkraut juice contributes to a stronger support of Nazi-esque right wing ideology than drinking either nothing or a less-healthy beverage (Nestea).

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Messner, Claude Mathias and Brügger, Adrian

Subjects:

600 Technology > 650 Management & public relations

ISSN:

2152-7180

Publisher:

Scientific Research

Language:

English

Submitter:

Sabrina Geissbühler

Date Deposited:

19 Aug 2015 09:46

Last Modified:

19 Feb 2019 12:01

Publisher DOI:

10.4236/psych.2015.69112

Uncontrolled Keywords:

Moral Self-Licensing, Prejudice, Stereotypes, Nutrition, Health

BORIS DOI:

10.7892/boris.70955

URI:

https://boris.unibe.ch/id/eprint/70955

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