Messner, Claude; Brügger, Adrian (2015). Nazis by Kraut: A playful application of moral self-licensing. Psychology, 06(09), pp. 1144-1149. Scientific Research 10.4236/psych.2015.69112
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Doing something moral gives one a license to do something immoral. This form of moral compen-sation is called “moral self-licensing”. Interestingly, the moral behavior can take place in another domain than the subsequent immoral behavior. For example, buying eco-friendly products gives one a license to steal. This article is based on the idea that a healthy diet has a moral dimension. As a consequence, consuming a healthy product should give one a license for immoral behavior. This research supports this hypothesis on a playful study. This study shows that drinking sauerkraut juice contributes to a stronger support of Nazi-esque right wing ideology than drinking either nothing or a less-healthy beverage (Nestea).
Item Type: |
Journal Article (Original Article) |
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Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior |
UniBE Contributor: |
Messner, Claude Mathias, Gadient-Brügger, Adrian |
Subjects: |
600 Technology > 650 Management & public relations |
ISSN: |
2152-7180 |
Publisher: |
Scientific Research |
Language: |
English |
Submitter: |
Sabrina Geissbühler |
Date Deposited: |
19 Aug 2015 09:46 |
Last Modified: |
05 Dec 2022 14:48 |
Publisher DOI: |
10.4236/psych.2015.69112 |
Uncontrolled Keywords: |
Moral Self-Licensing, Prejudice, Stereotypes, Nutrition, Health |
BORIS DOI: |
10.7892/boris.70955 |
URI: |
https://boris.unibe.ch/id/eprint/70955 |
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