An (un) healthy poster: When environmental cues affect consumers’ food choices at vending machines

Stöckli, Sabrina; Stämpfli, Aline; Messner, Claude; Brunner, Thomas A. (2016). An (un) healthy poster: When environmental cues affect consumers’ food choices at vending machines. Appetite, 96(1), pp. 368-374. Elsevier 10.1016/j.appet.2015.09.034

[img] Text
Stöckli, Stämpfli, Messner and Brunner (2016).pdf - Published Version
Restricted to registered users only
Available under License Publisher holds Copyright.

Download (396kB) | Request a copy
[img]
Preview
Text
Akzeptiertes Manuskript Stoeckli.pdf - Accepted Version
Available under License Creative Commons: Attribution-Noncommercial-No Derivative Works (CC-BY-NC-ND).

Download (494kB) | Preview

Environmental cues can affect food decisions. There is growing evidence that environmental cues influence how much one consumes. This article demonstrates that environmental cues can similarly impact the healthiness of consumers’ food choices. Two field studies examined this effect with consumers of vending machine foods who were exposed to different posters. In field study 1, consumers with a health-evoking nature poster compared to a pleasure-evoking fun fair poster or no poster in their visual sight were more likely to opt for healthy snacks. Consumers were also more likely to buy healthy snacks when primed by an activity poster than when exposed to the fun fair poster. In field study 2, this consumer pattern recurred with a poster of skinny Giacometti sculptures. Overall, the results extend the mainly laboratory-based evidence by demonstrating the health-relevant impact of environmental cues on food decisions in the field. Results are discussed in light of priming literature emphasizing the relevance of preexisting associations, mental concepts and goals.

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management

UniBE Contributor:

Stöckli, Sabrina; Stämpfli, Aline and Messner, Claude Mathias

Subjects:

600 Technology > 650 Management & public relations
600 Technology > 610 Medicine & health

ISSN:

1095-8304

Publisher:

Elsevier

Funders:

[4] Swiss National Science Foundation

Language:

English

Submitter:

Sabrina Stöckli

Date Deposited:

20 Jun 2016 16:44

Last Modified:

19 Feb 2019 11:55

Publisher DOI:

10.1016/j.appet.2015.09.034

PubMed ID:

26431685

BORIS DOI:

10.7892/boris.81454

URI:

https://boris.unibe.ch/id/eprint/81454

Actions (login required)

Edit item Edit item
Provide Feedback