“Proximising” climate change reconsidered: A construal level theory perspective

Brügger, Adrian; Morton, T. A.; Dessai, Suraje (2016). “Proximising” climate change reconsidered: A construal level theory perspective. Journal of Environmental Psychology, 46, pp. 125-142. Elsevier 10.1016/j.jenvp.2016.04.004

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Reducing the psychological distance of climate change has repeatedly been proposed as one strategy to increase individuals' motivation to respond to climate change. From the perspective of construal level theory, decreasing psychological distance should not itself influence people's willingness to act but change the processes that underlie individual decision-making. We conducted two experiments in which we manipulated the psychological distance of climate change. We found that participants with a distant focus relied more on scepticism to represent risks and make decisions about supporting climate change, whereas participants with a proximal perspective relied more on fear when making such judgements. However, the predicted Fear × Distance interaction was only found when self-reported fear rather than experimentally manipulated fear was used as a moderator. Our results suggest that simply proximising won't increase engagement and call for a more differentiated perspective on the effects of psychological distance in the context of climate change.

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Brügger, Adrian

Subjects:

600 Technology > 650 Management & public relations
100 Philosophy > 150 Psychology

ISSN:

1522-9610

Publisher:

Elsevier

Funders:

[UNSPECIFIED] University of Exeter
[4] Swiss National Science Foundation

Language:

English

Submitter:

Adrian Brügger

Date Deposited:

13 Jul 2016 08:52

Last Modified:

16 Apr 2019 02:30

Publisher DOI:

10.1016/j.jenvp.2016.04.004

BORIS DOI:

10.7892/boris.82699

URI:

https://boris.unibe.ch/id/eprint/82699

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