The Impact of the International Legal Framework, in Particular the WTO and UNESCO, on the Pursuit of Cultural Diversity Objectives Online

Burri, Mira (2014). The Impact of the International Legal Framework, in Particular the WTO and UNESCO, on the Pursuit of Cultural Diversity Objectives Online. In: Nikoltchev, Susanne (ed.) Video on Demand and the Promotion of European Works. IRIS Special. Strasbourg, France: European Audiovisual Observatory

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This is a brief contribution that analyzes the impact of the existing international legal framework, in particular that of the World Trade Organization (WTO) and of the United Nations Educational Social and Cultural Organization (UNESCO), on the policy space that the European Union (EU) and its Member States have for the pursuit of cultural objectives. The paper contemplates an expansion of the EU cultural policy measures into online media services, as prescribed by the EU Audiovisual Media Services Directive (AVMSD), and matches this with the existent policy space and its potential future limitations. The paper closes with a critique on the lack of innovation in the domain of EU cultural policy for online audiovisual media, especially as the causal link between displayed EU content and actually viewed EU content deteriorates under the conditions of the digital networked environment.

Item Type:

Book Section (Book Chapter)

Division/Institute:

02 Faculty of Law > Department of Economic Law > Institute of European and International Economic Law
02 Faculty of Law > Department of Economic Law > World Trade Institute
10 Strategic Research Centers > World Trade Institute

02 Faculty of Law > Department of Economic Law > NCCR International Trade Regulation

UniBE Contributor:

Burri, Mira

Subjects:

300 Social sciences, sociology & anthropology > 340 Law
300 Social sciences, sociology & anthropology > 380 Commerce, communications & transportation

ISBN:

978-92-871-7805-3

Series:

IRIS Special

Publisher:

European Audiovisual Observatory

Language:

English

Submitter:

Tihomira Burri

Date Deposited:

17 Nov 2016 12:19

Last Modified:

31 May 2017 10:35

BORIS DOI:

10.7892/boris.89599

URI:

https://boris.unibe.ch/id/eprint/89599

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