Do you cut in line? Predicting individuals’ compliance to social norms from day-to-day behavior

Dorn, Michael Hans; Brügger, Adrian; Messner, Claude (28 October 2016). Do you cut in line? Predicting individuals’ compliance to social norms from day-to-day behavior (Unpublished). In: North American Conference of the Association for Consumer Research. Berlin. 27.-30.10.2016.

This paper demonstrates the predictive validity of a recently developed conformity scale in which consumers self-report day-to-day behavior. This conformity scale is the only one constructed on a Rasch model, hence incorporating both the probability of the behavior and the costs related to reporting engagement in this behavior.

Item Type:

Conference or Workshop Item (Poster)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Dorn, Michael Hans; Brügger, Adrian and Messner, Claude Mathias

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Michael Hans Dorn

Date Deposited:

17 Feb 2017 12:45

Last Modified:

19 Feb 2019 11:51

URI:

https://boris.unibe.ch/id/eprint/95773

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