Dorn, Michael Hans; Brügger, Adrian; Messner, Claude (28 October 2016). Do you cut in line? Predicting individuals’ compliance to social norms from day-to-day behavior (Unpublished). In: North American Conference of the Association for Consumer Research. Berlin. 27.-30.10.2016.
This paper demonstrates the predictive validity of a recently developed conformity scale in which consumers self-report day-to-day behavior. This conformity scale is the only one constructed on a Rasch model, hence incorporating both the probability of the behavior and the costs related to reporting engagement in this behavior.
Item Type: |
Conference or Workshop Item (Poster) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior |
UniBE Contributor: |
Dorn, Michael Hans, Gadient-Brügger, Adrian, Messner, Claude Mathias |
Subjects: |
600 Technology > 650 Management & public relations |
Language: |
English |
Submitter: |
Michael Hans Dorn |
Date Deposited: |
17 Feb 2017 12:45 |
Last Modified: |
05 Dec 2022 15:03 |
URI: |
https://boris.unibe.ch/id/eprint/95773 |
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