Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods

Blatter, David; Hofstetter, Reto; Krohmer, Harley; Miller, Klaus; Zhang, John (2012). Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods. In: Proceedings of the AMA Winter Educators' Conference 2012 23. Chicago: American Marketing Association AMA

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Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Blatter, David, Krohmer, Harley, Miller, Klaus
Subjects:	600 Technology > 650 Management & public relations
Publisher:	American Marketing Association AMA
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 14:27
Last Modified:	05 Dec 2022 14:08
URI:	https://boris.unibe.ch/id/eprint/9758 (FactScience: 215536)