Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods

Blatter, David; Hofstetter, Reto; Krohmer, Harley; Miller, Klaus; Zhang, John (2012). Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods. In: Proceedings of the AMA Winter Educators' Conference 2012 23. Chicago: American Marketing Association AMA

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Blatter, David; Krohmer, Harley and Miller, Klaus

Subjects:

600 Technology > 650 Management & public relations

Publisher:

American Marketing Association AMA

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:27

Last Modified:

24 Jul 2014 15:11

URI:

https://boris.unibe.ch/id/eprint/9758 (FactScience: 215536)

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