The role of flexible attention in the creative process: An event-related potential study

Gubler, Danièle A.; Makowski, Lisa M.; Rominger, Christian; Troche, Stefan J. (15 March 2021). The role of flexible attention in the creative process: An event-related potential study (Unpublished). In: TeaP 2021 (63. Tagung experimentell arbeitender Psychologen; Conference of Experimental Psychologists) - "TeaP@Home". Virtual / Ulm, Germany. 14.03.-17.03.2021.

There has long been considerable interest in the role of attention in the creative process. In the recently developed model of creativity and attention (MOCA) Zabelina (2019) proposed that creativity assessed by divergent thinking tests is associated with flexible attention, an ability to adaptively shift between focused (i.e. task-driven) and broad (i.e. stimulus-driven) attention. The underlying mechanism of attentional flexibility in the creative process, however, remains unclear. One way to study attentional shift is the measurement of the P3a component in the event-related potential derived from the electroencephalogram. The P3a amplitude is related to the amount of attention paid to information outside the focus of attention. The aim of this study is to investigate the relationship between creativity and attentional shift indexed with the P3a amplitude. For the study, participants will complete an auditory three-stimulus oddball task (with standard, target and unexpected distractor tones) and an alternate uses task (AUT). Data are currently collected. We aim to present analyzed data of 80 undergraduate students. Attentional shift will be measured by means of the distractor-related P3a amplitude derived from the oddball task. Creativity will be measured by means of originality scores from the AUT. We expect a positive relationship between P3a amplitude and originality values, indicating higher attentional shift in people with higher creativity. This study would allow a deeper understanding of the underlying mechanisms of attentional flexibility and creativity.

Item Type:

Conference or Workshop Item (Poster)

Division/Institute:

07 Faculty of Human Sciences > Institute of Psychology
07 Faculty of Human Sciences > Institute of Psychology > Personality Psychology, Differential Psychology and Diagnostics

UniBE Contributor:

Gubler, Danièle Anne, Makowski, Lisa Michaela, Troche, Stefan

Subjects:

100 Philosophy > 150 Psychology
300 Social sciences, sociology & anthropology > 370 Education

Language:

English

Submitter:

Karin Dubler

Date Deposited:

09 May 2022 12:09

Last Modified:

05 Dec 2022 16:14

URI:

https://boris.unibe.ch/id/eprint/167008

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