Berger, Sebastian; Kilchenmann, Andreas; Lenz, Oliver; Ockenfels, Axel; Schlöder, Francisco; Wyss, Annika M (2022). Large but diminishing effects of climate action nudges under rising costs. Nature human behaviour, 6(10), pp. 1381-1385. Springer Nature 10.1038/s41562-022-01379-7
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Behavioural public policy has received broad research attention, particularly in the domain of motivating pro-environmental behaviours. We investigate how far the efficacy of arguably one the most popular behavioural policy tools (green ‘default change’ nudges) depends on the associated cost. On the basis of a field study involving carbon offsets for over 30,000 flights booked by more than 11,000 airline customers, we show that green defaults have a large effect on voluntary climate action, even when several hundreds of Euros are at stake. The effect fully vanishes only as costs approach approximately €800.
Item Type: |
Journal Article (Original Article) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Organization and Human Resource Management 07 Faculty of Human Sciences > Institute of Psychology > Social Neuroscience and Social Psychology 03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Sociology |
UniBE Contributor: |
Berger, Sebastian, Schlöder, Francisco Bernhard Wolfgang, Wyss, Annika Marit |
Subjects: |
600 Technology > 650 Management & public relations 300 Social sciences, sociology & anthropology |
ISSN: |
2397-3374 |
Publisher: |
Springer Nature |
Language: |
English |
Submitter: |
Sebastian Berger |
Date Deposited: |
24 Jun 2022 11:24 |
Last Modified: |
05 Dec 2022 16:21 |
Publisher DOI: |
10.1038/s41562-022-01379-7 |
BORIS DOI: |
10.48350/170872 |
URI: |
https://boris.unibe.ch/id/eprint/170872 |
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