Stylizing brand: Language work, copywriting, and corporate “tone of voice”

Droz-dit-Busset, Olivia (13 November 2022). Stylizing brand: Language work, copywriting, and corporate “tone of voice” (Unpublished). In: American Anthropological Association Annual Meeting. Seattle, United States of America. 9-13 November 2022.

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of English Languages and Literatures
06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of English Languages and Literatures > Modern English Linguistics

UniBE Contributor:

Droz-dit-Busset, Olivia Alizée

Subjects:

400 Language
400 Language > 410 Linguistics
400 Language > 420 English & Old English languages

Language:

English

Submitter:

Federico Erba

Date Deposited:

19 Oct 2022 16:07

Last Modified:

14 Mar 2024 12:31

URI:

https://boris.unibe.ch/id/eprint/173855

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