Dorn, Michael Hans; Messner, Claude (24 October 2014). Pralines from a smaller gift box taste better. In: Association for Consumer Research North American Conference 2014. Baltimore, MD. 23.-26.10. 2014.
Official URL: http://www.acrweb.org/acr/Assets/ACR2014_Full_Prog...
This study shows that taste ratings of repeatedly chosen pralines decrease more when the gift box is large compared to small. Within their first choices consumers select the most preferred praline less often from the large assortment. These results are discussed in the light of variety seeking and dysfunctional choice.
Item Type: |
Conference or Workshop Item (Poster) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior |
UniBE Contributor: |
Dorn, Michael Hans, Messner, Claude Mathias |
Subjects: |
600 Technology > 650 Management & public relations |
Language: |
English |
Submitter: |
Claude Mathias Messner |
Date Deposited: |
26 Feb 2015 12:34 |
Last Modified: |
05 Dec 2022 14:40 |
URI: |
https://boris.unibe.ch/id/eprint/63372 |
Actions (login required)
 |
Edit item |