Gustova, Elena; Leuenberger, Dinah; Krohmer, Harley (2014). Cross-Cultural Differences in Luxury Consumption: an Empirical Comparison between Japanese and Swiss Consumers. In: 2014 Monaco Symposium on Luxury. Monaco. 10.04.-11.04.2014.
Full text not available from this repository. (Request a copy)On the background of the global rise of luxury consumption, the importance of knowing cross-cultural luxury consumption preferences grows accordingly. We investigate cross-cultural specifics of luxury consumption for two cultures, Switzerland and Japan, which clearly differ along Hofstede’s five cultural dimensions (Hofstede 2013). Using these dimensions as a conceptual background, we conduct qualitative interviews with luxury consumers from both cultures and derive propositions concerning the meaning of these dimensions for luxury consumption.
Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Ehrensperger, Elena, Krohmer, Harley |
Subjects: |
600 Technology > 650 Management & public relations |
Language: |
English |
Submitter: |
Daniela Herzog |
Date Deposited: |
22 May 2015 13:40 |
Last Modified: |
02 Mar 2023 23:26 |
URI: |
https://boris.unibe.ch/id/eprint/68821 |
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