Firm-level strategic orientation and performance: a synthesis and extension of the knowledge base on entrepreneurial, market and learning orientation

Romanova Stettler, Tatiana (2015). Firm-level strategic orientation and performance: a synthesis and extension of the knowledge base on entrepreneurial, market and learning orientation. Hamburg: Verlag Dr. Kovac

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Should a firm stay focused or should it rather adopt a broader strategic perspective? This dissertation summarizes and extends the existing knowledge base on entrepreneurial, market, and learning orientation. Building on multiple theoretical perspectives, empirical evidence from prior studies, as well as on survey and archival data collected in two economic contexts, performance effects from individual orientations, their dimensions and combinations are explored. Results reveal that the three strategic orientations are highly interrelated and that their relationship to firm performance is more complex than previously assumed.

Item Type:	Book (Monograph)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Management
UniBE Contributor:	Romanova Stettler, Tatiana
Subjects:	600 Technology > 650 Management & public relations
ISBN:	978-3-8300-8329-0
Publisher:	Verlag Dr. Kovac
Language:	English
Submitter:	Tatiana Romanova Stettler
Date Deposited:	30 Jun 2015 10:34
Last Modified:	05 Dec 2022 14:48
URI:	https://boris.unibe.ch/id/eprint/69835