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Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; Nagel, Felix; Hoyer, Wayne; Zhang, Z. John (2022). Succeeding in competitive arenas with arena-relevant marketing capabilities. European journal of marketing, 56(2), pp. 321-350. Emerald 10.1108/EJM-09-2019-0703
Ehrensperger, Elena; Erkhova, Daria; Yadavalli, Aparna; Krohmer, Harley (2020). What really matters for startups in luxury: entrepreneurial luxury excellence. Journal of research in marketing and entrepreneurship, 22(1), pp. 37-63. Emerald Publishing 10.1108/JRME-03-2019-0020
Erkhova, Daria; Ehrensperger, Elena; Krohmer, Harley (28 May 2019). Digitization of Customer Experience in Luxury (Unpublished). In: 48th Annual Conference of the European Marketing Academy. 28.05.2019-31.05.2019.
Erkhova, Daria; Ehrensperger, Elena; Krohmer, Harley; Schulte-Mecklenbeck, Michael (11 October 2018). The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry (Unpublished). In: The 2018 Annual Conference of the Association for Consumer Research. Dallas, TX. 11.10.2018-14.10.2018.
Ehrensperger, Elena; Erkhova, Daria; Yadavalli, Aparna (12 April 2018). What really matters for startups in luxury: Entrepreneurial luxury excellence (Unpublished). In: The Monaco Symposium on Luxury 2018. Monte-Carlo, Monaco. 12.04.2018-13.04.2018.
