Kenning, Peter

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Number of items: 3.

Journal Article

Haas, Alexander; Kenning, Peter (2008). Beeinflusst das Produkt die Beratungsinanspruchnahme im Handel? Marketing - Zeitschrift für Forschung und Praxis ZFP, 30(4), pp. 195-206. München: C.H. Beck

Conference or Workshop Item

Haas, Alexander; Kenning, Peter (2008). Flattery's Curse: How Customer-Oriented Selling Affects Short-Term Customer Satisfaction and Decision to Buy. In: Proceedings of the 2008 AMA Winter Marketing Educators Conference: Marketing the Organization and Its Products and Services, Austin, 15.-18.2.2008 (pp. 108-109). Briarcliff Manor, New York: Academy of Management

Haas, Alexander; Kenning, Peter (2007). How Customer-Oriented Selling Affects Customer Satisfaction and Purchase Behaviour. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-12]). Brüssel: European Marketing Academy

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