The Haas typefoundry in Africa: Economic pressure, new markets, and the prestige of development aid

Kaufmann, Ueli (13 November 2019). The Haas typefoundry in Africa: Economic pressure, new markets, and the prestige of development aid (Unpublished). In: Design graphique et diplomatie culturelle Relectures d’une exposition au Musée dynamique de Dakar. Campus HEAD, Bâtiment H, Av de Châtelaine 7, 1203 Genève. 12–13 November 2019.

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In the early 1970s, in a fundamentally changing market, Haas’sche Schriftgiesserei from Münchenstein (Basel) took over the French type foundry Deberny & Peignot. Buying the company, Haas not only acquired the rights to an array of typefaces, but also a fair share of potential clients – among them a few in the former French colonies in North and West Africa. While very little is known about Haas’ endeavors in Ivory Coast and Senegal, there is some information about its involvement in the Maghreb, especially in Morocco. Based on archival material and press releases, this presentation gave insight into the foundry's goals and motives in Africa, and contextualized them within a globalizing world of typography on one hand and within the Swiss society in general on the other.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

06 Faculty of Humanities > Department of Art and Cultural Studies > Institute of Art History > Contemporary Art
06 Faculty of Humanities > Department of Art and Cultural Studies > Institute of Art History

UniBE Contributor:

Kaufmann, Ueli

Subjects:

700 Arts
300 Social sciences, sociology & anthropology > 380 Commerce, communications & transportation
700 Arts > 760 Graphic arts

Language:

English

Submitter:

Ueli Kaufmann

Date Deposited:

20 Feb 2020 09:17

Last Modified:

20 Feb 2020 09:17

URI:

https://boris.unibe.ch/id/eprint/138245

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