From Educational Program 
to Diplomatic Entertainment:
The exhibition “L‘Affiche Suisse” travelling the Global South 
during the 1950s and 1960s

Zeller, Sara (13 November 2019). From Educational Program 
to Diplomatic Entertainment:
The exhibition “L‘Affiche Suisse” travelling the Global South 
during the 1950s and 1960s (Unpublished). In: Design graphique et diplomatie culturelle. Relectures d’une exposition au Musée dynamique de Dakar: La Suisse présente la Suisse (26.11.1971 – 29.02.1972). HEAD Geneva. 12-13 Novembre 2019.

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“The Swiss Poster” was a travelling exhibition organized by Pro Helvetia. The exhibition comprised of 126 posters by Swiss graphic designers plus 16 informative panels. This composition toured through Europe, the USA and South America from 1950-1952. From a Swiss perspective, the cultural diplomatic manifestation was evaluated as such a success that the exhibition generated numerous follow-up projects. Besides taking the already established route over the following years these travelled also off the beaten tracks as to South Africa and the Middle East. This presentation focuses on the destinations of the poster exhibition in developing countries. How did the exhibition present Switzerland? What were the aims of the exhibition? And what image of Swiss graphic design does the exhibition convey?

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

06 Faculty of Humanities > Department of Art and Cultural Studies > Institute of Art History > Contemporary Art
06 Faculty of Humanities > Department of Art and Cultural Studies > Institute of Art History

Graduate School:

Graduate School of the Arts (GSA)

UniBE Contributor:

Zeller, Sara Stefanie

Subjects:

700 Arts
700 Arts > 760 Graphic arts

Language:

French

Submitter:

Sara Stefanie Zeller

Date Deposited:

20 Feb 2020 10:08

Last Modified:

20 Feb 2020 10:08

URI:

https://boris.unibe.ch/id/eprint/138366

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