Profiles. Formatting the Visual Artist on Patreon.com

Schweizer, Yvonne (2021). Profiles. Formatting the Visual Artist on Patreon.com. Art readings, I-II, pp. 466-473. Institute of Art Studies, BAS Sofia

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This article examines narratives of artists’ documentaries in the digital economies of
platforms. I argue that the Web 2.0-based, post-screen documentaries provide for new role of-
ferings that differ widely from its predecessors on TV and in cinema. Platform documentaries
centre around the construct of an ‘authentic’ artist’s personality, who borrows from the rhetoric
of the distribution networks in which the videos circulate. The crowdfunding platform Patreon.
com will provide a study case in point for this. I argue that the performance of personality on
Patreon is based on a paradox. On the one hand, the platform promotes narratives of individu-
ality and artistic freedom. On the other, it provides custom-fit templates ready to be filled with
content.

Item Type:

Journal Article (Original Article)

Division/Institute:

06 Faculty of Humanities > Department of Art and Cultural Studies > Institute of Art History > Contemporary Art
06 Faculty of Humanities > Department of Art and Cultural Studies > Institute of Art History

UniBE Contributor:

Schweizer, Yvonne

Subjects:

700 Arts
700 Arts > 770 Photography & computer art

ISSN:

1313-2342

Publisher:

Institute of Art Studies, BAS Sofia

Language:

English

Submitter:

Yvonne Schweizer

Date Deposited:

15 Dec 2021 14:33

Last Modified:

05 Dec 2022 15:53

BORIS DOI:

10.48350/160230

URI:

https://boris.unibe.ch/id/eprint/160230

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