When stakeholders claim differently for diversity management: Adopting lesbian, gay and bisexual-inclusive practices in Italy

Pulcher, Simone; Guerci, Marco; Köllen, Thomas (2022). When stakeholders claim differently for diversity management: Adopting lesbian, gay and bisexual-inclusive practices in Italy. British journal of industrial relations, 60(4), pp. 815-840. Wiley 10.1111/bjir.12703

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In the United States, the adoption of lesbian, gay and bisexual (LGB)-inclusive practices by companies is triggered primarily by pressures from activists who base their claims on a business case rationale for diversity; this has been studied mainly from a social movement perspective. In Europe, by contrast, diverse actors—not necessarily constituting a unified social movement—make a variety of arguments for more inclusion, based on a spectrum of rationales. To account for this variety, this article adopts a stakeholder approach, identifying two processes through which 14 ‘pioneering’ Italian business organizations have adopted such practices: a business-driven process and an equality-driven process. This article demonstrates how these processes are mutually exclusive, and how they differ in terms of rationales, actors involved and outcomes achieved.

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