The Prize of Success. The Swiss Design Awards and the Closed Networks of Promotion

Berthod, Jonas (2024). The Prize of Success. The Swiss Design Awards and the Closed Networks of Promotion. Design: Vol. 64. Bielefeld: transcript 10.14361/9783839471913

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In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland.

Item Type:

Book (Monograph)

Division/Institute:

06 Faculty of Humanities > Other Institutions > Walter Benjamin Kolleg (WBKolleg)

Graduate School:

Graduate School of the Arts and Humanities (GSAH)

UniBE Contributor:

Berthod, Jonas Théo Orient

Subjects:

700 Arts
700 Arts > 760 Graphic arts
700 Arts > 770 Photography & computer art

ISBN:

978-3-8394-7191-3

Series:

Design

Publisher:

transcript

Language:

English

Submitter:

Nicola Leuchter

Date Deposited:

04 Jun 2024 14:32

Last Modified:

04 Jun 2024 14:32

Publisher DOI:

10.14361/9783839471913

Uncontrolled Keywords:

Graphic Design, Switzerland, Swiss Design Awards, Design Promotion, Cultural Graphic Design, Design

BORIS DOI:

10.48350/197512

URI:

https://boris.unibe.ch/id/eprint/197512

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