Hoyer, Wayne

Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; Nagel, Felix; Hoyer, Wayne; Zhang, Z. John (2022). Succeeding in competitive arenas with arena-relevant marketing capabilities. European journal of marketing, 56(2), pp. 321-350. Emerald 10.1108/EJM-09-2019-0703

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (27 October 2017). Consumer Brand Sabotage : When and Why Does it Cause Damage among Consumers? (Unpublished). In: Association for Consumer Research Conference. San Diego, California. 26.-29.10.2017.

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (22 June 2017). How Should Retailers Respond to Consumer Brand Sabotage? (Unpublished). In: Conference accompanying the special issue of the JACR on the Consumer Response to the Evolving Retailing Landscape. Philadelphia, Pennsylvania. 22.-23.06.2017.

Malär, Lucia; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (2012). Implementing an intended brand personality: a dyadic perspective. Journal of the Academy of Marketing Science, 40(5), pp. 728-744. New York, N.Y.: Springer 10.1007/s11747-011-0251-8

Malär, Lucia; Krohmer, Harley; Hoyer, Wayne; Nyffenegger, Bettina (2011). Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self. Journal of marketing, 75(4), pp. 35-52. Chicago, Ill.: American Marketing Association. 10.1509/jmkg.75.4.35

Krohmer, Harley; Malär, Lucia; Hoyer, Wayne; Nyffenegger, Bettina (2009). The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

Krohmer, Harley; Malär, Lucia; Hoyer, Wayne; Nyffenegger, Bettina (2009). Key success factors in the implementation of an intended brand personality. A Dyadic perspective. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA