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Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2013). How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products? Journal of Product Innovation Management, 30(5), pp. 1042-1053. Wiley 10.1111/jpim.12040
Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2012). Measuring Consumers' Willingness to Pay. Which Method fits best? GFK Marketing Intelligence Review, 4(1), pp. 42-49. De Gruyter
Blatter, David; Hofstetter, Reto; Krohmer, Harley; Miller, Klaus; Zhang, John (2012). Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods. In: Proceedings of the AMA Winter Educators' Conference 2012 23. Chicago: American Marketing Association AMA
Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2011). Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies. In: Proceedings of the 40th EMAC Conference, 24.-25.5.2011, Ljubljana, Slovenia. Brüssel: European Marketing Academy
Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). How should we measure consumers' willingness to pay? An empirical comparison of State-of-the-Art approaches. In: Proceedings of the AMA 2009 Summer Marketing Educators' Conference, 7.-10.8.2009, Chicago. Chicago: American Marketing Association AMA
Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). How should we measure consumers' willingness to pay? An Empirical comparison of State-of-the-Art approaches. In: Proceedings of the 38th EMAC Annual Conference, 26.-29.5.2009, Nantes. Brüssel: European Marketing Academy
Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). Who should we ask when measuring consumers' willingness to pay for product innovations? In: Proceedings of the 38th EMAC Annual Conference, 26.-29. Mai 2009, Nantes. Brüssel: European Marketing Academy
Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2009). How should we ask when measuring consumers' willingness to pay for product innovations. In: Proceedings of the AMA 2009 Summer Marketing Educators' Conference, 7.-10.8.2009, Chicago. Chicago: American Marketing Association AMA
