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Leschnikowski, Katja (2010). Authenticity in Advertising. Design and Success Factors. Norderstedt: Books on Demand
Leschnikowski, Katja; De Pasquale, Claudia (2007). Models in der Werbung. Eine empirische Untersuchung. Saarbrücken: VDM Verlag Dr. Müller
Leschnikowski, Katja (2006). Celebrity Endorsers: Die Wirkung der Passfähigkeit zwischen Prominentem und Marke. Saarbrücken: VDM Verlag Dr. Müller
Krohmer, Harley; Leschnikowski, Katja (2010). The Consumer's Judgment of and Response to Emotional Authenticity - A Qualitative Study. In: Proceedings of the 39th EMAC Conference, 1.-4.6.2010, Copenhagen, Denmark. Brüssel: European Marketing Academy
Leschnikowski, Katja; Krohmer, Harley (2010). The Consumer's Perception of the Emotional Authenticity of an Advertising Spokesperson - Theoretical Discussion and Qualitative Study. In: Proceedings of the AMA Winter Educators' Conference 2010 (Branding and Communication competitive track), 19.-22.2.2010, New Orleans, Louisiana/USA. Chicago: American Marketing Association AMA
Leschnikowski, Katja; Krohmer, Harley (2008). Performance Implications of Celebrity Endorsers - How an Image Fit between the Celebrity and the Brand affects an Image Transfer. In: Perks, Keith J.; Shukla, Paurav (eds.) Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, Brighton, UK, 27.-30.5.2008 ([1-13]). Brüssel: European Marketing Academy
Krohmer, Harley; Leschnikowski, Katja; Hofstetter, Reto (2007). The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007. Brüssel: European Marketing Academy
Leschnikowski, Katja; Schweizer, Markus; Drengner, Jan (2006). Celebrities as Image Conditioner for Brands? An Empirical Study Based on the Match-Up Hypothesis. In: Johnson, Jean L.; Hulland, John (eds.) Proceedings of the 2006 AMA Winter Educators' Conference: Marketing Theory and Applications (pp. 7-8). Chicago: American Marketing Association AMA
