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Wittwer, Dimitri; Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2011). How to Position Brands to Attract Narcissistic Consumers: Authentic versus Aspirational Branding. In: Proceedings of the 40th EMAC Conference, 24.-27.5.2011, Ljubljana, Slovenia. Brüssel: European Marketing Academy
Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2011). Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies. In: Proceedings of the 40th EMAC Conference, 24.-25.5.2011, Ljubljana, Slovenia. Brüssel: European Marketing Academy
Malär, Lucia; Nyffenegger, Bettina; Grohmann, B.; Krohmer, Harley (2010). Characteristics of Cult Brands. In: Proceedings of the 39th EMAC Conference. Brüssel: European Marketing Academy
Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2010). Performance Implications of Consumers' Emotional and Cognitive Relationship with Brands: A Differentiated View on Brand Relationship Quality. In: Proceedings of the 39th EMAC Conference, 1.-4.6.2010, Copenhagen, Denmark. Brüssel: European Marketing Academy
Krohmer, Harley; Leschnikowski, Katja (2010). The Consumer's Judgment of and Response to Emotional Authenticity - A Qualitative Study. In: Proceedings of the 39th EMAC Conference, 1.-4.6.2010, Copenhagen, Denmark. Brüssel: European Marketing Academy
Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). How should we measure consumers' willingness to pay? An Empirical comparison of State-of-the-Art approaches. In: Proceedings of the 38th EMAC Annual Conference, 26.-29.5.2009, Nantes. Brüssel: European Marketing Academy
Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). Who should we ask when measuring consumers' willingness to pay for product innovations? In: Proceedings of the 38th EMAC Annual Conference, 26.-29. Mai 2009, Nantes. Brüssel: European Marketing Academy
Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley (2009). Improving the direct estimation of demand by adjusting for incorrect price-statements. In: Proceedings of the 38th EMAC Annual Conference, 26.-29.5.2009, Nantes. Brüssel: European Marketing Academy
Leschnikowski, Katja; Krohmer, Harley (2008). Performance Implications of Celebrity Endorsers - How an Image Fit between the Celebrity and the Brand affects an Image Transfer. In: Perks, Keith J.; Shukla, Paurav (eds.) Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, Brighton, UK, 27.-30.5.2008 ([1-13]). Brüssel: European Marketing Academy
Weissbrich, Dirk; Miller, Klaus; Krohmer, Harley (2007). The Marketing-Finance Interface: An Integrative Conceptual Framework and Performance Implications. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-15]). Brüssel: European Marketing Academy
Weispfenning, Felix; Krohmer, Harley; Meier, Helena (2007). Leadership in Marketing: Specific Challenges and Managerial Action. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-13]). Brüssel: European Marketing Academy
Krohmer, Harley; Leschnikowski, Katja; Hofstetter, Reto (2007). The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007. Brüssel: European Marketing Academy
Haas, Alexander; Kenning, Peter (2007). How Customer-Oriented Selling Affects Customer Satisfaction and Purchase Behaviour. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-12]). Brüssel: European Marketing Academy
Krohmer, Harley; Malaer, Lucia; Nyffenegger, Bettina (2006). The Interaction Between a Brand's Personality and Its Consumers: Performance Implications and Implementation Issues. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy
Miller, Klaus; Krohmer, Harley; Hofstetter, Reto (2006). Eliciting Consumers' Willingness to Pay with Self-Explicated Approaches: Conceptual Discussion and Empirical Study. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy
Weispfenning, Felix; Krohmer, Harley; Weissbrich, Dirk (2006). Antecedents of Perceived Store Price Level: An Integrated Model. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy
Baldauf, Artur; Cron, William L.; Grossenbacher, Samuel; Leigh, Thomas W. (2006). The Influence of Competitive Intensity on Sales Executives Cognitions of the Sales Force. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy
Falk, Tomas; Grossenbacher, Samuel; Hammerschmidt, Maik; Schepers, Jeroen (2006). Should I Stay or Should I Go - The Role of Status Quo for Using New Self-Service Alternatives. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy
